Monday, 14 March 2011

Concluding my Blog

Dear Moderator,
Overall I think my blog was consistent and organised as I always kept up with all my work. I particularly enjoyed learning how to experiment with different softwares such as After Effects, Garage band  and Final Cut Express.

I hope you have enjoyed reviewing my coursework.

Thankyou, Khushel.

Final Version Premonition

Evaluation 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Here is a link to my Evaluation of the Preliminary Task, which includes screen grabs of successful techniques and shots:

Here is a link to the Continuity Exercise which includes an evaluation of what went well and how it could be improved: 

Below are links which shows evidence of clear and organised planning in comparison to my Preliminary Task:

Evaluation 6: What have you learnt about technologies from the process of constructing this product?

The technologies we used developed our creativity from research to post-production as when we were researching and planning we only planned to use still shots without the use of any panning or tilting. However after we came into contact with the dolly and stand we began to experiment with the techniques which could be used in the product to create a clear and eerie atmosphere.

When discovering the effects and techniques which could be created with the Final Cut Express software, we found that we could create effects which could create a positive impact on the final edit.
For example, we created a white flasback effect which highlighted the idea of a premonition occurring. We originally did not even consider creating this effect until experimenting with the lighting levels. We included the effect to emphasise the premonition taking place.

The blink effect was created using the software as we created a fading black out and fade in effect as well as blur to create a realistic awakening. We considered putting this effect into practice when looking at other real life products but we were unsure if it could be acheived. However, we successfully acheived this technique by the experimentations of the dissolving and fades. This really developed our creativity in terms of editing as we found that editing tells its own narrative aswell.

Sunday, 13 March 2011

Evaluation 5: How did you attract/address your audience?

To attract our audience we created a film poster which could be advertised accross the internet as well as on billboards and buses. The poster reveals the online release date as well as the title of the film and the tag line. This was our main marketing source which would address the audience.

Below is the link which shows the evaluation of the poster:

For this task Yasmin and I decided to interview a series of people from a variety of age groups after viewing our film opening. We decided to do this as we where keen to see how the audience reacted and related to the opening. We were able to get indepth information and feedback on our film opening. Furthermore, we discovered how to wireframe the footage in order to show our product as well as what the audience was saying.

We decided to ask a range of audience such as a selection of older teenagers as well as young adults. This was so that we considered a variety of ages of our audience. As the film was certified as a 15+ film due to violence. We also asked a variety of ethnic backgrounds to gain a good understanding of their perspectives.

We asked our audience whether the product was successful as an opening sequence. The adult female answered, 'It sets the tone of what you can expect'. This sugested that although our product was aimed at older teenagers, we manages to draw in the eyes of adults of any age range.

We also asked the audience what they found were the successful features of conveying the genre of a thriller film. The young male adult answered, 'I think the music definately and also the set decoration was sleek and the colours were dark. You could tell it was meant to be a psychological thriller.' This illustrates that it is clear of the sub genre due to specific shots in the film as well as other conventions. This question was asked to the female adult and she replied, 'The clipping back from the actual real, the character waking up, talking to a potential boyfriend and then the vision in her head that she’s already dreaming', suggesting that shots in the film play a vital role in illustrating and revealing the film genre.

We wanted to see whether the soundtrack compliment the narrative of the film. Most teenagers agreed that the soundtrack was creepy and it built up the atmosphere and tension. The soundtrack was successful as it helped the audience to understand the genre.

The audience is asked to put themselves in the position of the female character, Yasmin. The audience are expected to empathise as well as sympathise with the character as she is in a difficult and psychologically unfit position. I believe that after reviewing this video we can see that the audience do understand the characters position.

Evaluation 4: Who would be the audience for your media product?

Here is a photo of a teenage girl who represents part of our target audience. As you can see she is very into looking good and taking care of herself. She enjoys listening to music such as Hip Hop, Funky House and Grimes. She shops at places such as New Look, Topshop, Asos and very trendy and classy places. She enjoys watching TV dramas such as 90210, Hollyoaks and Waterloo Road.
This girl would watch our film because it is full of mystery and includes a love story as well as drama and gossip which she can realte to. I believe she would be drawn to the story as she would understand and empathise with the female character. She would be interested about the reason why the male character decided to murder his girlfriend. I believe that she would see the female character as a role model due to her strength and courage to overcome and defeat obstacles and events which are given to her. 

As she is very into fashion, I believe she will be interested in the female characters dress sense and how she can get inspiration and ideas from the character.

This girl attends further education and is very interested in the textiles and she watches a significant amount of movies of the thriller genre. I think if she saw our film she will get very drawn into the narrative and questions will be raised in her mind as to what is about to happen next.       

The link below justifies the reason of which we certified our product as a rating of 15.

Evaluation 3: What kind of media institution might distribute your media product and why?

  This form of release that we were inspired by was Paranormal Activity as it originally started of as an independent film and then was taken over by a big film distribution company and eventually ranked as most profitable film of all time.