Wednesday 2 February 2011

DVD Cover Analysis



I have decided to analyse the dvd cover of the film premonition starring Sandra Bullock. The picture of the main character dominates the screen as this actress is well known and would draw the audience to buy the DVD. The character is wearing a very dull colour which creates a very dark atmosphere. The character looks as if she is curious about something.

The Text is positioned above the character in bold capital letters, this implies that the "premonition" dominates her life and almost controls her every move. The font colour is very dark which creates a mystery and darkness to the cover.

The photo of the character subtly fuses into a picture of an eerie house, this suggests that this house has a huge part in the film. The trees in the background are dead and very sharp. This creates an idea of trees having a power over the character as they are sharp and intimidating.

The tag line drws the audience in as it uses persuasive words such as "gripping" which encourages the audience to watch the film. At the bottom right of the screen, it clearly states the number twelve in a bold, red font, this suggests that this movie is only suitable for those who are the age of twelve and over due to innapropriate scenes.

Thefusion of all these aspects creates a very dark and eerie DVD cover which relates clearly to the story line of the film. It is also certified which means that it is cutting a huge amount of target audience out, this may cause less sales and less profits made.

No comments:

Post a Comment