Evaluation 5: How did you attract/address your audience?

To attract our audience we created a film poster which could be advertised accross the internet as well as on billboards and buses. The poster reveals the online release date as well as the title of the film and the tag line. This was our main marketing source which would address the audience.

Below is the link which shows the evaluation of the poster:http://mediathrillergroup.blogspot.com/2011/04/blog-post.html

For this task Yasmin and I decided to interview a series of people from a variety of age groups after viewing our film opening. We decided to do this as we where keen to see how the audience reacted and related to the opening. We were able to get indepth information and feedback on our film opening. Furthermore, we discovered how to wireframe the footage in order to show our product as well as what the audience was saying.

We decided to ask a range of audience such as a selection of older teenagers as well as young adults. This was so that we considered a variety of ages of our audience. As the film was certified as a 15+ film due to violence. We also asked a variety of ethnic backgrounds to gain a good understanding of their perspectives.

We asked our audience whether the product was successful as an opening sequence. The adult female answered, 'It sets the tone of what you can expect'. This sugested that although our product was aimed at older teenagers, we manages to draw in the eyes of adults of any age range.

We also asked the audience what they found were the successful features of conveying the genre of a thriller film. The young male adult answered, 'I think the music definately and also the set decoration was sleek and the colours were dark. You could tell it was meant to be a psychological thriller.' This illustrates that it is clear of the sub genre due to specific shots in the film as well as other conventions. This question was asked to the female adult and she replied, 'The clipping back from the actual real, the character waking up, talking to a potential boyfriend and then the vision in her head that she’s already dreaming', suggesting that shots in the film play a vital role in illustrating and revealing the film genre.

We wanted to see whether the soundtrack compliment the narrative of the film. Most teenagers agreed that the soundtrack was creepy and it built up the atmosphere and tension. The soundtrack was successful as it helped the audience to understand the genre.

The audience is asked to put themselves in the position of the female character, Yasmin. The audience are expected to empathise as well as sympathise with the character as she is in a difficult and psychologically unfit position. I believe that after reviewing this video we can see that the audience do understand the characters position.